Powering our appetite for protein
Proteins, whether from whey, plants or animals, are essential for building muscle. Last year, approximately 71% of consumers identified protein as the nutrient they most frequently try to eat. That's an appetite corporate America is more than happy to feed – even though protein often doesn't taste very good. Lee Cowan looks at how companies like General Mills are developing protein-fueled products, and how Americans may be consuming more protein than they need.
Proteins, whether from whey, plants or animals, are essential for building muscle. Last year, approximately 71% of consumers identified protein as the nutrient they most frequently try to eat. That's an appetite corporate America is more than happy to feed – even though protein often doesn't taste very good. Lee Cowan looks at how companies like General Mills are developing protein-fueled products, and how Americans may be consuming more protein than they need.
What's Your Reaction?
Oganews
As a passionate news reporter, I am fueled by an insatiable curiosity and an unwavering commitment to truth. With a keen eye for detail and a relentless pursuit of stories, I strive to deliver timely and accurate information that empowers and engages readers.
