France fines fast-fashion giant Shein €40 million over deceptive sales practices

France's antitrust agency said on Thursday it had fined fast-fashion retailer Shein €40 million ($47.17 million) over its deceptive business practices, including misleading customers on discounts and the company's environmental impact. The competition regulator said Shein had accepted the fine.  

Jul 3, 2025 - 19:05
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France fines fast-fashion giant Shein €40 million over deceptive sales practices
France's antitrust agency said on Thursday it had fined fast-fashion retailer Shein €40 million ($47.17 million) over its deceptive business practices, including misleading customers on discounts and the company's environmental impact. The competition regulator said Shein had accepted the fine.  

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